Grab and go. The kit's on us!
Whether you're looking for the grandest of openings or you want to super-size your existing footprint, our franchise marketing kit will hit the spot. In it, you'll get valuable tips from our seasoned franchise experts.
Should you postpone opening a store in the midst of uncertainty?
You've never been one to shrink from a challenge. And we've got three tips for success in any situation.
- Embrace integrated marketing.
- Establish tactics and content for effective local advertising.
- Build awareness through a local and community-based PR campaign.
What strategies can you use to replace revenue as foot traffic declines?
When the people aren't coming to you, it's time for you to go to the people. Use social media to reach your customers where they are. Just be sure to:
- Create specific goals.
- Define your target audiences, strategies and metrics.
- Create a social media content calendar for franchisees.
When faced with consistently high turnover, how can you attract (and keep) great talent?
You're not only cultivating the customer experience; you are also building and maintaining a workplace culture to entice and retain high-quality talent. Easier said than done? We'll explain how to:
- Identify your existing work culture and whether there are gaps to address.
- Activate your employees as advocates and ambassadors.
- Integrate traditional and new media channels for effective recruiting.