--- title: "The Secret to Designing Killer Creative: Your 8-Point Guide" description: Creative for creative’s sake? Stupid. Beautiful creative based in research and informed by strategy? Memorable, effective and (when applicable) even funny. image: https://info.obicreative.com/hubfs/6-5.png --- [![OBI_RGB-Blue](https://info.obicreative.com/hs-fs/hubfs/OBI_RGB-Blue.png?width=111&name=OBI_RGB-Blue.png)](http://www.obicreative.com/) ![Killer Creative Ebook](https://info.obicreative.com/hs-fs/hubfs/Killer%20Creative%20Ebook.png?width=428&name=Killer%20Creative%20Ebook.png)   # Creative for creative's sake is stupid. Beautiful creative based in research and informed by strategy is memorable, effective and when applicable, even funny. In this e-book, we’ll dive into a variety of topics around keeping your customers at the heart of your creative. - Creative That Drives Results - The New Rules of Brand Identity - Defining Your Brand Voice in the Age of Voice Search - Why Color Theory Matters to Marketers - Creative Trends in Web Design - What's Hot in Email Design - Excellent Examples of Experiential Marketing - How To Kill It on Social Media Learn how pushing the creative envelope while staying grounded in customer research can capture your ideal audiences — and win the respect of your peers. © 2023 OBI Creative. All rights reserved. - - - - ![](https://www.facebook.com/tr?id=541584812856898&ev=PageView%20&noscript=1)