“Whether you call it word of mouth marketing, brand advocates/ambassadors, or influencer marketing, the important part is that you build it the right way.”

–Seth Bridges, Rival IQ

When it comes to influencer marketing, you may be aware of the benefits, but you also probably have a lot of questions. How do you know who you should work with? What networks should you be running your campaign on? Does their follower count really matter? How much should it cost, really?

Use this checklist to answer all necessary questions and properly plan your first influencer program, top to bottom.