Today's social media marketing is pay-to-play. Are you getting your money's worth?

Now that user levels have reached massive proportions, channels like Facebook, Twitter and Instagram expect you to pay to reach your ideal audiences. This doesn't mean you can't grow organically, but if you want your message to be heard and your images to be seen, you have to pay. When you're spending cold, hard cash to promote your content, being able to measure and evaluate your success is critical. 

Use our checklist to properly plan, post and optimize your social ads.